Anyone with a sibling who plays travel hockey would understand this campaign. The concept here is to pick your side and sit or stand on whichever team you choose and experience the feel of a hockey game throughout your commute. A social media component, #pickaside, allows you to tweet and/or post on Instagram when you are at that location.
Seed in the bottle
The concept of this project started with helping African communities devastated by deforestation. During this 360 campaign, we created print ads, a heat sensitive mug, and an interactive typography video complete this integrated campaign. Seed in the bottle is a reusable and recyclable water bottle that can set you up with a pen pal from Africa inside with seed paper label wrapped around the bottle that you send off to your assigned pen pal. If the customer doesn’t want a pen pal that’s okay at the counter they can purchase a heat sensitive mug that when hot coffee is poured inside, a tree will grow.
Starbucks Typography Video
This video explains Seed in a bottle and how it works. This will be shown in the long Starbucks line for your enjoyment.
Tie the Knot
Tie the Knot chocolates are for the wedding couples. The concept behind these chocolates is before your wedding you’ll eat a calming chocolate truffle to ease your nerves. During your wedding, you drink happiness champagne. Then after the wedding the party doesn’t stop it moves to the bedroom for chocolate powder. Each flavor gives the sense of calming, happiness, and aphrodisiac sensations. The design of the package is all white with gold foil for the elegant touch.
H&R Block campaign
The concept of this campaign was to focus on what young first time tax payers would do with their first tax return. Rolling around in a bed of money or buying your coworkers Starbucks coffee are the print ads. A short video explains a contest H&R Block does to win a dream vacation, how you can win is posting a photo on Instagram then using the hashtag #dreambig. Completing the 360 campaign are snapchat filters that can be used when at H&R Block locations.
This video explains H&R Blocks contest for first time tax return students
John Deere Case Study
John Deere customers were not happy with the computer systems found in the 2016 tractors. The Deere Gang is the solution to this problem. They are the technicians that are faster and easy to speak with. With a push of a new button a Deere Gang technician will be there to help.
John Deere new software commercial
Ohana Tapas Bar & Resturant
Ohana is a family style rooftop tapas bar. The tables turn on two levels on different speeds, on top is your drinks, the bottom are tapas. The swirl pattern in the logo is designed to focus on the conversations people are having at their tables. The menu focuses on the mix of Spanish and Polynesian tapas and the imported beer and drink list.
Monster Surge Protectors
The holidays can be an electrical mess. Recreating the holiday mayhem was the idea behind this 360 degree campaign. During dinner, getting the ladies of the family ready, or hanging the Christmas lights can be a challenge Monsters surge protector has your back. You won't have to worry about outages and damaged electronics this year!